01 // OVERVIEW
Logo Design
001
Concept Exploration
002
Refinement & Finalization
02 // DETAILS
The Process
01
Concept Exploration
A logo starts with the brief, not the drawing. Velcet studies how the brand is used, what it competes against, and who it talks to, then produces a set of directions to test against those constraints.
Brainstorming
Ideas generated from the brand brief, market position, and audience
Sketching
Rough sketches that test shapes, weights, and layouts quickly
Core Values Alignment
Each direction checked against the brand's positioning and tone
Initial Concepts
A shortlist of distinct directions presented for selection
Timeline:1 week
02
Refinement & Finalization
One concept moves forward. Velcet tightens the geometry, tests it at small sizes and on dark backgrounds, and prepares the files a real brand needs before launch.
Vectorization
Vector files that stay sharp at any size, from favicon to billboard
Typeface Customization
Letterform adjustments so the wordmark matches the character of the mark
Color Variations
Primary, monochrome, and reversed versions for every background
Final Package
Delivery of all file formats plus the usage rules that keep the mark consistent
Timeline:2 weeks